The Business Side of Blake Lively: Her Ventures Beyond Acting
Blake Lively is widely recognized for her acting talent, but her entrepreneurial pursuits reveal a keen business acumen that extends far beyond Hollywood.
One of her most notable ventures is Betty Buzz, a line of non-alcoholic sparkling mixers launched in 2021.
Named after her daughter, Betty, the brand quickly gained traction, emphasizing high-quality ingredients and a health-conscious appeal.
In 2023, she expanded her beverage empire with Betty Booze, a line of canned alcoholic cocktails, further solidifying her presence in the drink industry.
Additionally, Lively has shown a strong interest in fashion and lifestyle, having collaborated with brands like L’Oréal and Chanel.
She also briefly ran Preserve, a lifestyle e-commerce platform focused on artisanal goods, which, despite closing in 2015, demonstrated her passion for curating unique, high-end products.
Beyond her business ventures, she is a savvy investor, reportedly making strategic investments in various startups and brands.
Lively’s business approach is hands-on—she is actively involved in product development, branding, and marketing, using her social media influence to engage with consumers directly.