The Story Behind Huda Beauty’s Iconic Highlighters and Foundations

Founded by Huda Kattan: Huda Beauty was created by makeup artist and beauty influencer Huda Kattan in 2013.

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Influencer-Driven Success: Huda Kattan’s massive social media following played a crucial role in the launch of her brand.

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Inclusive Product Range: One of the core values of Huda Beauty is inclusivity. The foundations and highlighters are available in a wide range of shades, ensuring that all skin tones are represented and can find a perfect match.

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Huda Beauty’s Foundation Launch: In 2017, Huda Beauty launched its #FauxFilter Foundation, which became a game-changer in the beauty industry.

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Luminous Glow with Highlighters: Huda’s highlighters became a major hit for providing an intense, luminous glow.

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Innovative Formulas: The foundations and highlighters were carefully formulated with innovative ingredients to ensure they performed well in various conditions, from humidity to long wear, without compromising on comfort or appearance.

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Flawless Finish and Buildability: The #FauxFilter Foundation was designed to deliver a flawless, airbrushed finish with a buildable formula that could go from medium to full coverage, making it versatile for different skin concerns and preferences.

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Long-Lasting Results: Both the highlighters and foundations are known for their long-lasting properties. The foundation provides a matte finish that doesn’t fade throughout the day, while the highlighters maintain their radiant glow without losing intensity.

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Unique Product Presentation: The highlighters and foundations are packaged in sleek, luxe-looking bottles and compacts, reflecting the brand’s high-end, yet accessible feel.

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