Tiffany Blue: The Story Behind the World’s Most Recognizable Jewelry Box
Tiffany Blue, an iconic shade instantly associated with luxury, elegance, and timeless romance, has captivated jewelry lovers for generations.
This distinctive robin’s-egg blue color is most famously seen on the Tiffany & Co. jewelry box, a symbol of exclusivity and sophistication that has transcended time.
The story of this world-renowned hue dates back to 1845 when Charles Lewis Tiffany, the visionary founder of Tiffany & Co., introduced it on the cover of the company’s first-ever catalog, known as the "Blue Book."
The color was inspired by the delicate turquoise gemstone, which was highly fashionable during the 19th century and often featured in jewelry, especially among Victorian brides.
As Tiffany & Co. grew in prestige, so did the significance of Tiffany Blue, becoming a hallmark of quality and luxury in the world of fine jewelry.
Over the years, the hue became so synonymous with the brand that in 2001, Tiffany & Co. trademarked it, making it an exclusive part of the company’s identity, officially designated as Pantone 1837, a nod to the brand’s founding year.
The allure of the Tiffany Blue Box is so powerful that it has been said to evoke emotions of anticipation and joy even before its contents are revealed.
Unlike many luxury packaging styles, Tiffany’s iconic box is never sold separately, further enhancing its exclusivity—only those who purchase genuine Tiffany jewelry are privileged to own one.